Inna A. Pronicheva

Senior lecturer of the Department of Russian as a Foreign language of the Tula State Lev Tolstoy Pedagogical University

Tula State Lev Tolstoy Pedagogical University

(Tula, Russia)

Abstract. The article dwells upon the analysis of cultural connotations that belong to lexemes denoting animalistic New Year symbols borrowed from the Chinese calendar. The cultural connotations of lexemes express culturally specific evaluative features of lexemes that are understandable to all native speakers of the Russian language. The article compares cultural connotations of zoonyms denoting New Year symbols of the Chinese calendar, which are present in the Chinese and Russian cultures. The aim of the research is to reveal the means of interpreting Chinese calendar signs, which are used by modern media and commercial organizations to attract Russian-speaking customers.
Keywords: cultural connotation, Russian culture, Chinese culture, idiomatic unit, horoscope, mass culture.

Full text of the article (PDF)


For citation:Pronicheva, IA 2020, ‘Use of the cultural connotation for adapting meanings of borrowed symbols in the russian culture (on the example of 12 signs of chinese calendar)’, Tula Scientific Bulletin. History. Linguistics, issue 3 (3), pp. 94–101, URL: http://tula-vestnik.ru/pdf/2020/vipusk_3_20_12_20.pdf (in Russ.)

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